Crayola Owned By A Notecard Company?

 I always noticed when I was drawing and coloring that there was a Hallmark symbol on the back of the package. I never really have thought anything of it. But why would a card company want to invest in crayons? This is quite possibly the weirdest combination of companies I've seen so far. But wait. It doesn't stop there...

Hallmark Channel- I've seen it before. It has all of those cheesy shows about love, friendship, family and even if you're lucky religious movies and shows. I have seen that they show those holiday characters they create once a year at Christmas time, too.
Zoobilee Zoo- Well they did own it... Back in the late 80's. By the looks of it, that show would have creeped me out. How do kids back then find that cool without it being creepy in any sort of way?
Rainbow Brite- The innocent cartoon. I think I had pajamas of it, back in the day.
Halls- It's a department store. I guess it's like Macy's or JcPenny. They decided to get real creative and only cut off the "mark" other than that the symbol compared to Hallmark looks exactly the same.